LIRIK is one of the most popular streamers on Twitch and if you’re familiar with his stream, you know he’s all about cats! When he approached Creative Grenade for an updated brand, I focused on his cat, Nayna, who has become somewhat of a celebrity on his channel.
With a focus on minimalism and using negative space for his logo, we ended up featuring Nayna as the negative space in the “R” of his typographic logo.
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