Misfits

NOTHING SAYS EVIL LIKE A BUNNY

The Project

Misfits is a professional esports organization founded by Ben Spoont together with Syfy Channel founders Laurie Silvers and Mitch Rubenstein. The Misfits organization owns teams that compete in League of Legends, CounterStrike: Global Offensive, Overwatch, Hearthstone: Heroes of Warcraft, as well as participating in the game Super Smash Bros. I knew that this logo had to stick out from the crowd, so we designed a custom character for the Misfits brand that is sure to turn heads.

When designing a mascot style logo, typically poses and expressions that are dynamic and unique create more interesting visuals. In this example, the 3/4 angle of the face, upwards smirk, and mischievous expression gives this character some, well, character.

From concept to a finished product, this logo design can now be seen globally by millions of esport fans and is the foundation of the Misfits brand.

Misfits Logo

The Misifts mascot logo captures the spirit that all players and staff in the esport organization giant possess with a touch of mischievous and slyness.

Brand Colors

Misfits
#A81B2E
Claws Out
#D28126
Foo Foo
#E1E2E4
Dead
#000000

ADDED BONUS... A MASCOT!

When I was working on the Misfit logo, I had absolutely no idea that it would become an actual mascot. Not a mascot logo but a real-life, physical replica of the logo in full life size glory (or horror like those creepy Chuck-E-Cheese animatronics).

You never know what your designs could evolve into and this was an absolutely awesome added bonus.

LET'S WORK TOGETHER

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